Why Engagement is More Important than Active Users?
When we talk about online success, the first numbers that come to mind are usually followers, likes, or monthly active users. But these numbers alone don’t reveal the true picture. What matters more is how people interact with your brand or content. Put simply, engagement is
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How WhatsApp is Transforming into a Social Media Platform?
WhatsApp started as a simple chat app but has now become a lot more than that. With over 2 billion users worldwide, it has evolved far beyond private messaging. From sharing updates and following interests to shopping directly through the app, WhatsApp is transforming into a
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Top 7 Reasons Startups Are Switching to NFC Business Profiles for Faster Growth
There’s something brilliant about tapping a phone and instantly sharing your entire professional identity. No digging through apps. No awkward “I’ll text you my info.” Just one tap. Instant connection. That’s what NFC (Near Field Communication) business profiles are doing for startups right now. And while
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Why More Companies Are Quitting Public Cloud Platforms in 2025
More and more businesses, especially those that have moved beyond the startup stage—are stepping away from well-known public cloud platforms. It’s not that these platforms have completely failed them, but the convenience often comes with trade-offs. Over time, those trade-offs have slowed down their growth, both
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How Content Creators Are Using AI in 2025?
In today’s digital world, creating content is faster and smarter than ever, thanks to Artificial Intelligence (AI). From writing blogs to editing videos, AI has become a daily partner for many creators. A content creator are using AI can now save time, improve quality, and reach
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Top 10 Content Marketing Tips for Indian Agencies and Creators
In the world of content, noise is everywhere. Everyone’s posting, promoting, publishing. But the difference between content that fills a feed and content that stays in someone’s head? Strategy. Simplicity. Timing. And a bit of realness. If you’re an Indian agency or creator trying to find
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